Mafengwo is not just a social-tourism website; it is also a data-driven platform as well as a new model of tourism e-commerce that the younger generation consider to be their travel bible. It has over 130 million registered users with more than 10 million user generated content. Mafengwo benefits from its core strengths of Content and Business, simplifying travel decisions and reservations. It also offers tourism information from multiple channels and product reservation services including transportation, hotels, shopping and leisure in over 60,000 destinations around the globe.